Sensory evaluation, modernized
Professional taste testing. Startup pricing.
Trained sensory panels for food and beverage brands. 50–100 panelists, structured reports, 14-day turnaround — at a fraction of legacy lab pricing.
- 50–100
- Trained panelists per panel
- 14 days
- From product receipt to report
- 50–80%
- Below legacy lab pricing
How it works
Ship → panel evaluates → report in 14 days
1. Ship your product
Send us your packaged product with serving instructions and an allergen declaration.
2. Our panel evaluates
25–100 trained, allergen-screened panelists score it on a standardized 9-point scale.
3. Get your report
A structured report — scores, attribute breakdowns, demographics, verbatims — in 14 days.
Methodology
A trained panel — not a random focus group
Every product is scored on the 9-point hedonic scale across appearance, aroma, flavor, texture, and overall liking. Panelists are screened for taste acuity and allergens, and sessions follow established sensory-evaluation protocols.
Read the methodology →9-point hedonic scale
Pricing
Lab-grade panels, startup pricing
Basic Panel
25 trained panelists
$750 per evaluation
A fast read on a single product.
- One product
- 25 panelists
- 9-point hedonic scorecard
- Report in 14 days
Standard Panel
50 trained panelists
$1,500 per evaluation
Our most popular panel size.
- One product
- 50 panelists
- Full attribute + demographic breakdown
- Verbatim comments
- Report in 14 days
Premium Panel
100 trained panelists
$3,000 per evaluation
Statistical confidence for launch decisions.
- One product
- 100 panelists
- Demographic deep-dive
- Optional competitive benchmarking
- Report in 14 days
Quarterly Subscription
3 evaluations / quarter
$2,000 per quarter
Iterate on a product line over time.
- Three evaluations each quarter
- One product per evaluation
- Trend tracking across rounds
- Priority scheduling
Frequently asked questions
- How is this different from a focus group?
- We use a trained, calibrated panel evaluating on a standardized 9-point hedonic scale — not ad-hoc consumer opinions. Panelists are screened for taste acuity and allergens, and results come back as structured, comparable data.
- How long does an evaluation take?
- Most reports are delivered within 14 days of us receiving your product. Rush turnaround is available.
- What do I need to send you?
- Your packaged product, serving instructions, and an ingredient/allergen declaration. We handle the rest — scheduling, the panel session, and the report.
- Where are panels run?
- In-person in Denver today, with nationwide ship-to-home panels rolling out. Both formats use the same trained-panel methodology.
Know how your product tastes — before launch.
Request a demo and we’ll walk you through a sample report and pick the right panel for your product.